Wednesday, October 21, 2009

MySpace Research

Neilsen Netview recently recent some statistics on MySpace. I think these are intriguing and can provide interesting fuel for marketing fires. Maybe MySpace isn't quite as dead as previously declared. Thanks to Bruce Houghton for the original post.


  • MySpace Music unique users have grown 169% since launch in September 2008 and1472%, year-over-year

  • The site has nearly tripled its unique users since launch

  • 12 -17 year olds are 2.3 times more likely than the average net user to visit MySpace Music

  • People age 18 - 24 year olds are 2.2 times more likely than the average net user to visit MySpace Music


From comScore Media Metrix
  • MySpace Music is the #1 site in time spent for the 18-34 demographic

  • The site is #2 in total unique users

  • MySpace Music has 18.95 million monthly unique users

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