MySpace Research

Neilsen Netview recently recent some statistics on MySpace. I think these are intriguing and can provide interesting fuel for marketing fires. Maybe MySpace isn't quite as dead as previously declared. Thanks to Bruce Houghton for the original post.

• MySpace Music unique users have grown 169% since launch in September 2008 and1472%, year-over-year


• The site has nearly tripled its unique users since launch


• 12 -17 year olds are 2.3 times more likely than the average net user to visit MySpace Music


• People age 18 - 24 year olds are 2.2 times more likely than the average net user to visit MySpace Music

From comScore Media Metrix

• MySpace Music is the #1 site in time spent for the 18-34 demographic


• The site is #2 in total unique users


• MySpace Music has 18.95 million monthly unique users

Facebook vs. MySpace

If you have not already shifted your thinking about the big social networking sites, HitWise has released new statistics that should give you food for thought.

Facebook accounted for 58.59% of all U.S. visits to the top 155 social networking Web sites in September of this year - a 194% increase since September 2008.

MySpace came in second with 30% of all social networking activity.

Twitter grew 1170% in the last year, but it still accounts for only 1.84% of all social networking traffic.

Tagged.com grew 47% in the last year to stay ahead of Twitter with 2.38% of social traffic.